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IDS 2021 will revive the international dental business


Leading global trade fair enables safe restart for the post-corona phase

Cologne: The
coronavirus pandemic is also posing unprecedented challenges for the dental
industry. The impact on markets and various business models are still difficult
to assess. At the same time, all industry participants are working intensively
on creative solutions to optimally ensure safe and productive cooperation with
partners and suppliers, especially in times of crisis. As the world’s leading
trade fair for the dental industry, IDS plays a key role for a successful
restart of business in the post-corona era in terms of establishing the best
possible framework for safe, personal exchange and encouraging a spirit of
optimism. “In the past few months, we developed a comprehensive concept for
restarting trade fairs in Cologne based on extensive processes and close
cooperation with all the relevant authorities. IDS will also use this concept
to provide new inspiration for the dental business. We have created a secure
communication platform where experts, enthusiasts and decision makers from a
wide range of areas can come together in order to explore new, sustainable
avenues for the dental industry,” says Oliver Frese, Managing Director of
Koelnmesse. For Mark Stephen Pace, Chairman of the Board of the Association of
the German Dental Industry (VDDI), IDS 2021 will also be the decisive kick-off
for a new start after the corona crisis: “The international industry is looking
at IDS 2021 with high expectations because it plays a significant role in
successful crisis management, especially with regard to the personal exchange
of strategies in the various markets and regions. Only through direct dialogue
can you examine your own needs and positions and analyse a reorientation, also
in terms of value chains.”

Annual Press Conference 2020, Gerald Böse (President and Chief Executive Officer) (Image: Koelnmesse / IDS Cologne / Author)

The focus of a trade
fair is on personal face-to-face contact. In order to make this networking as
safe and successful as possible, Koelnmesse has developed a host of measures in
accordance with the provisions of the corona protection ordinance of the state
of North Rhine-Westphalia and in close coordination with the authorities in
Cologne. These measures work together seamlessly and regulate interaction at
the trade fair. Our goal is to ensure the highest degree of professional safety
and create an environment in which industries and business can grow again.
Koelnmesse has compiled its measures to protect exhibitors and visitors under
four sections entitled SHOW SAFE, MEET SAFE, STAY SAFE and VISIT SAFE. These
measures regulate safe interaction at the trade fair and ensure that exhibitors
and visitors can once again meet in a relaxed manner. IDS therefore offers
plenty of possibilities and room for spreading large numbers of participants
out safely over the corresponding areas. Koelnmesse’s digital signage system
offers a further advantage. Planning the stands with larger floor areas will
ensure that minimum distances can be maintained. As a result, the number of
visitors at a stand will not be limited, provided that a minimum distance of
1.5 metres can be observed. At the same time, the distribution of trade fair
participants and flow of visitors will be monitored and, if necessary,
regulated with suitable technical devices. The safety concept for the upcoming
IDS also includes restricting the ticketing system exclusively to online
tickets and fully registering all participants to ensure traceability.
Koelnmesse will review the security concept on a regular basis and adapt it to
the latest conditions accordingly.

Annual Press Conference 2020, fltr: Gerald Böse (President and Chief Executive Officer), Henriette Reker (Mayor of the City of Cologne and Chairwoman of the Supervisory Board of Koelnmesse), Oliver Frese (Chief Operating Officer), Herbert Marner (Chief Financial Officer) (Image: Koelnmesse / IDS Cologne / Author)

IDS 2021 sees the
crisis as an opportunity to rethink its trade fair philosophy and adapt to
requirements that will certainly be different from those prior to the corona
pandemic. However, face-to-face encounters will continue to be essential for
maintaining existing contacts and developing new business opportunities. Only
then can joint solutions for crisis management be developed, existing business
relationships secured and new business contacts forged. IDS 2021 is therefore
designed as an open forum in order to facilitate precisely this form of
exchange across borders for the international dental industry.

AUMA, the
Association of the German Trade Fair Industry, also views trade fairs as an
indispensable catalyst for economic development. In this regard, AUMA Chairman
Philip Harting had this to say: “Trade fairs will once again provide impetus
for purchasing and procurement in many industries through the presentation of
innovations and personal trust-building communication.”

IDS (International
Dental Show) takes place in Cologne every two years and is organised by the
GFDI Gesellschaft zur Förderung der Dental-Industrie mbH, the commercial
enterprise of the Association of German Dental Manufacturers (VDDI) and is
staged by Koelnmesse GmbH, Cologne.



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